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February 26, 2018

Advancing Your SEO Techniques

There are articles all over the web that outline some steps you can take to improve your search engine optimisation efforts. The problem with these blogs, however, is that they all tend to repeat themselves. While it’s important to know that black hat SEO is bad and that your content has to be of value to your website visitors, there’s also a lot more to SEO than those few limited pieces of advice. So, without further ado, here are four SEO improvement tips that are still easy and actionable, but also refreshing.

Redirect Your URLs

Define whether you’ll use a www or non-www version for your primary domain and ensure the other redirects to it. It may not seem like much, but if your website is accessible from both, you can create some severe SEO issues as it will be indexed twice and appear as though there are two identical versions of your website. It’s also best to migrate to SSL (Secure Sockets Layer) as it’s a standard security feature used to establish an encrypted link between a web server and browser which is integral to user privacy..


Add An XML Sitemap

Search engine crawlers love a good sitemap! Used primarily to tell search engines about the organisation of your website (such as when it was last updated and how often you make changes to it), you can also use a sitemap to list the most important pages on your website to help direct visitors toward specific content. If you’ve invested in a content management system, you might find that you already have an XML sitemap. However, if you don’t, we strongly recommend it (and maybe you’ll have to seek your web developers assistance with this) as it greatly boosts the user experience.


Valuable Pages

Each website should have an ‘About Us’ and ‘Contact’ page (which you can merge together if you don’t have much content). Containing the relevant contact details on one single page helps search engines build trust in you. Additionally, you should add a privacy policy to reassure your visitors that the information gathered from your audience will remain safe and secure. Privacy policies not only fulfil legal requirements but can help Google trust your website. It also pays to add a site search to assist your visitors in easily accessing the information they have come to find which can, in turn, increase conversions.


Implement Media

Perform industry interviews, film video testimonials, create infographics, embed YouTube videos (but remember to remove broken embedded media). There are many choices when it comes to sprucing up your website with visual content. Your site only has a few seconds to impress your visitors and it’s imperative that you not just drown them in chunks of text from the get-go. Visual content has many SEO advantages including a decrease in bounce rates and an increase in time spent on your website. Sharing media on your social profiles can also increase user engagement as well as expand your online reach.

 

As search engines evolve, update and expand their algorithms, so to do SEO experts rethink and adjust their techniques. It would do well for small to medium businesses to keep updated on SEO trends or even hire their own search engine optimiser. There are many additional ways to further work on getting your website to the first page of search engines than the ones listed here today and with a dedicated account manager from Disrupt Digital, we can implement the techniques to get you there sooner than you may think possible.

 

So what are you waiting for? Contact our SEO experts at Disrupt Digital today on 1300 859 600 and start ranking higher!

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