Content Marketing Strategy: A Four-Step Guide
Implementing a content marketing strategy is no longer an ‘if’ or a ‘maybe’ — it’s a requirement. With over 80% of marketers saying they’ve implemented a content marketing strategy, you can’t ignore the results this technique can produce. Content marketing strategies are developed to not only boost your presence as a thought leader but to provide value and clarity to your target audience. So, how do you organise a content marketing strategy that increases revenue, lowers costs and drives better leads? We’ve got a quick and actionable four-step guide to get you started.
Determine Your Objective
Your first step toward content marketing should be to define and determine your goals. What do you hope to gain by creating a content marketing strategy? What is your end goal? This could be anything from lead generation and brand awareness to improving customer loyalty and retention. Once you’ve settled on a goal, you need to find one thing that will set you apart from the competition that will convince consumers to choose your business.
Define Your Audience
To ensure the most qualified traffic to your website, you’ll need to create a buyer persona. Think of what your stereotypical shopper or client would be like. Are they young or old? Male or female? Are they studying, working or job hunting? Developing your ideal audience can help dictate the best ways to target your market. By better understanding the terms your consumers will be searching, you’ll have some pursusion and leverage to follow potential customers through the sales funnel to perform conversions.
It’s important to build a plan to execute your content at the right time. Prepare different pieces of content dependant on the funnel stage you’re targeting. Try alternating the type of content you put out such as podcasts, blogs, infographics, webinars and more. Decipher whether it’s best to post daily, weekly, or monthly. Never forget to add a call-to-action that encourages your consumer to make the next step in the sales process. Most importantly, always ensure that your content offers value to your customers.
Creating your content is not enough — you must market your content marketing. Social media and email marketing tend to be the easiest and cheapest channels to utilise, yet it will also pay to reach out to influencers and even employees to share your content. By sharing on social media, you’re keeping your current followers up to date with the latest news while also opening yourself to an expanded reach. By boosting or promoting your posts, you can target particular interests, behaviours, job titles and locations to narrow your audience down to that ideal market.
Whether you’re just starting out, or revisiting your content strategy plan, these four tips can get you on track for improved content marketing. As more and more people turn to the internet for information and advice about a product or service, you’ve got more competition than ever. By implementing a content marketing strategy, you establish yourself as a thought leader of your industry and someone with the expertise to provide a valuable service.
Looking to develop a content marketing strategy or polish up your current on? Contact our digital marketing experts at Disrupt Digital today on 1300 859 600 today to see how we can help!